Those who have an invitation code in their hands will use it as a social currency to display and show off, which is also a form of product executive list promotion, thus forming a closed loop of hunger and thirst that is hard to find. 4. Behind the explosion of Clubhouse, the operational experience that can be learned There is actually a lot of discussion in the Clubhouse executive list industry. A fairly representative view is that "the success of Clubhouse cannot be replicated in China". But in fact, we can still get some interesting thinking and summaries from this Clubhouse explosion case, which can be helpful to our work. 1.
Seize the product bonus period to increase fans and drain traffic, you can get twice the result with half the effort WeChat public account, Zhihu, Douyin... In fact, some executive list relatively influential platforms have emerged every so often in China over the years. Seizing the period of rapid growth of the platform to do things to increase fans and drain traffic will be much executive list better than doing it in the mature period of the platform. Because you are enjoying the dividends brought by the growth of traffic on the entire platform. For example, on Clubhouse, there are many people who open a room on it for topic drainage.
They can accumulate tens of thousands of fans in ten days. The reason behind this is that ordinary users are always fresh when they first enter the product, and executive list their vigilance and vigilance are relatively weak. Second, in the early days of the product, there were relatively few marketing content and advertisements in the community, and the user quality executive list and content were generally relatively high, so more high-quality users could be obtained. 2. How to do a good cold start for community and content-based products? Early users executive list determine the basic tonality of the product and everyone's first impression.