Been repeatedly pointed out, there is a kind of divergence between what is expected from the industry (very creative and highly usa phone list work) and what reality ends up generating (one day a day much more full of routines and bureaucracy, and you only have to think of the thousands of emails that are exchanged to understand it). But is it the salvation to have a happy staff in the field of marketing to launch to be more creative and more innovative, to create usa phone list in which that is ultra-present? Or in reality what workers want is simply the security of a job in which things are clear and there is the certainty of a clear economic situation? The inertia of what is known and what is expected from the market could lead to betting on the first point. The results of a British study, however, clearly point to the latter. security weighs more The study has concluded that among the new generation of marketing professionals what is wanted and sought after is security.
Thus, for example, in the battle between innovation and security, security clearly wins. The majority of those surveyed would prefer to work for a secure company with a strong presence rather than for a startup, no matter how innovative it might be. The analysis focused on what recent marketing graduates were looking for. According to the usa phone list of the study , prepared by the Chartered Institute of Marketing (CIM), 64% of recent graduates want one of those more secure positions. 36% would prefer to work in a multinational and 28% in an established usa phone list Only 11% would like to work in an innovative startup. It is not the only point that indicates usa phone list new marketers want security and stability, instead of breaking things. 60% assured that it was extremely important for them to work for a successful company, compared to 35% who indicated the same but for a company that is groundbreaking in innovation. At the same time, in the list of important things, the salary is the one that earns: 44% indicate that it is what matters most to them, having a high salary.
A generational change Is this a clear sign that in the end marketing workers want the same thing as the average worker or is it simply a generational change? The recent graduates are, after all, young people from a new demographic group, the Z, who come to the job market with a different background than the marketers who had done so far. As you remember in the usa phone list of the study, these workers grew up during the hard years usa phone list the economic recession and their experiences and expectations are very marked by the economic crisis and its effects. This has made them generally much less idealistic and much more focused on practical things. And perhaps for this reason they prefer to sacrifice having a very creative job for a salary that fits what they are looking for and want. Why information about consumers is no longer valuable only to the marketing department The data that marketers have amassed about consumers is becoming crucial to making decisions on a much broader level. Tags marketing data information strategy read later favorites 0 ads udima.es UDIMA, Distance University of Madrid Study degrees, official master's degrees online or the doctorate at a distance.