How and why people show up on your website is important, because the promotion strategy people respond to directly influences their expectations of your site content. If your site doesn’t meet those expectations, your traffic won’t convert. As a result, it’s critically important to understand the marketing messaging that is getting people to your website. The better you understand that messaging, the better you can align your site content with your traffic’s expectations.
Then, once you understand that whatsapp database messaging, you can test different ways to use those expectations to encourage people to convert. Of all the site content testing opportunities we’ve just discussed, this is one of the biggest ways to improve your conversion rate. The better aligned your marketing channels and your website are, the more likely people will be to convert. Done right, this sort of testing can be way more influential than testing the overall design of your site. Conclusion When you get right down to it, design testing and content testing are both important.
However, most UX design concepts are so well-known and widely applicable that they’ve been incorporated into most themes and platforms. Site content, on the other hand, is usually a lot more business-specific. Mobile optimization is important for every business, but it’s also fairly standard these days. Your business’s unique selling point, though, is by definition unique to your business. To figure out the best way to communicate that, you need to test your site content. Design testing is important, but only when you know what you are selling, who you are selling to and have tailored your offering to their needs. Until then, content split testing is a viable strategy which will bring more legit, lasting, cross-channel-applicable wins. By the way, if you’d like some help testing with content split testing, let us know here or in the comments.