Second, testing search results yourself can reveal big holes and find issues that need to be fixed. 4. Non-local travelers overwhelmingly use mobile to find local businesses While it may seem pointless to reiterate the importance of making your content mobile-optimized, non-local visitors are using mobile at an even higher rate than locals. This is partly due to the inability to plan ahead – statistics show that 75% of business trips are booked 10 days or less. Some of it is due to the itinerant nature of non-local visitors.
Being on the go is conducive to mobile search, and non-local visitors are busy on their phones looking for local information. Ninety-four percent of TripAdvisor fax number list customers use mobile to research local activities. In a separate report of nearly 45,000 respondents, TripAdvisor also reports that 81% of connected travelers use maps or research directions while traveling and 72% research restaurants.
So make sure your website and its content are mobile optimized. Not only will you get more business, but you'll lose less too. Sixty-seven percent of smartphone users said they were more likely to buy from a company's mobile site, while 61% said they were most likely to leave a site that wasn't optimized for it. mobiles. 5. Non-local travelers want local experiences and rely on reviews Travelers want to experience local flavors, stores and products they can't find at home.