Marketing agency without behind-the-scenes branding work as part of a brand identity and image development and management strategy. Well, the inbound marketing agency runs the risk of remaining a trending company with the difficulty of providing phone number list value to the target audience. However, there are very good inbound marketing agencies whose services can be more than enough for the interests and objectives of a brand. Today branding is being positioned as an SEO tool offering quality content that responds to the questions and needs of a target audience. For SMEs and freelancers, it is vitally important to position yourself in the first results of search engines and align yourself perfectly with what your target audience is looking for and wants phone number list you, knowing what they think, how they express themselves, where they are going, as well as their interests or hobbies.
An agency that is dedicated to offering only inbound marketing services will be able to generate good results for the client speaking in terms of web positioning and lead acquisition, but without the branding part, it will not be able to transmit a clear phone number list and well-defined brand image with which the target audience feels identified. With the reality of the new digital phone number list driven by easy access to the Internet and the growth of social media, Marketing 3.0 has expanded Philip Kotler's 4 P's (Price, Product, Place, and Promotion) with the new 4 C's (Content, Context, Connection and Community) that have so much to do with branding and especially, in the function of placing a context to the brand and generating an engagement to your public and they become regular phone number list and fans.
It is not easy to find an agency specialized in both things, inbound marketing and branding, with experience behind it, but what is certain is that both parties must go together and work in parallel on the same digital strategy to achieve success that lasts in the future. time and is capable of captivating and conveying a solid brand image associated with specific phone number list ​​that we want our target audience to perceive and feel identified with.The 5 phases for the digital transformation of a B2B company By Ipanema Communication digital_transformation2.jpg Digital transformation completely changes the future of business models, based on people and not only on technology.