Test with traffic that mimics organic and paid sources . You can't actually test it on the App Store, and Apple doesn't share all conversion data, so there's no way to see exactly how organic traffic works. To counter this, Store Maven suggests testing with Facebook ads. This is because Facebook ads best reflect the behavior of organic discoveries. Of course, you don't have to use sophisticated paid tools to test your AppStore page. You can change the content after 1-2 weeks and see if there is any change in the number of downloads.
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